Super Supers

Over the last couple of months, I have worked on a few "viral video" campaigns. I acted in, produced, and directed (as much as one can direct something like this) a project to promote ADASport.com that involved a bunch of people going into an Apple store and playing with stuffed animals. If you want to check it out go here. I also acted in and worked in the production of a video featuring comedian/pundit Mo Rocca, promoting a global temporary housing company. You can see that one here. Yeah, I made the thumbnail.

I have also been working on developing a bunch of branded content concepts. Branded content is basically a return to the single sponsor TV show, like the good old days when Tide and other detergents sponsored "soap operas." This is the inevitable evolution of advertising in conjunction with online video content. As it becomes harder and harder for a video to "go viral" it is more and more important to build fan bases. One-off "viral videos" still have a place in the world, but branded content is where any major advertising investments should be made.

Wow. Boring! And don't think that I don't know what you are thinking. You are thinking that it seems like I have been way to productive for someone without the time or energy to do anything, but I never said that I didn't have the time, energy, or passion to do anything, just to make these ideas reality. Checkity check yourself!

What is Super Supers?

I started thinking about Super Supers right after I did the video for the global temporary housing company, and it is designed as branded content for either a global temporary housing company, or a hotel chain.

The basic concept is that a couple, some handsome youngsters, or a couple of hot chicks, travel around from apartment complex to apartment complex, or hotel to hotel, and check up on them. Yeah, like building supers. Get it?

It's basically a travel show, which people love (they do have their own channel), but a travel show that highlights the sponsor's locations and services. Did you know that the Millennium Hilton, Bangkok boasts sweeping city views (apparently also a perpetual puddle-see below)? Did you know that the Ritz Carlton, Berlin is an unforgettable 5-star hotel just steps from Potsdamer Platz. I wish I knew what Potsdamer Platz was, don't you? Think about it.

What's that? You think this idea needs a little twist?

Here is the twist. At every location visited, the hosts place a sticker with a special code on it in a secret place, someplace that no one would ever look without having seen the show (someone finding it without having seen the show won't know its importance anyway). The code will be redeemable online for sweet prizes, real prizes, not like a key chain or some 10% off coupon. This will encourage people who travel a lot for business to watch every episode and pressure the person who books their travel arrangements to book them rooms at the sponsor's hotels.

I know you can sell this to someone, so go make a pilot, and remember that even though I now have a real job (Brand X Group), I could still use some of that money, so please send me some.

P.S. There is still time to subscribe to Ideas By Chuck. It's quick and easy. Click here.

P.P.S. If you were scared to hire me to think for you before, back when I was a lone gun, but now you are thinking you would like to hire me, contact me at TheBrandXGroup.com

P.P.P.S. Have you bee keeping up with me on ChuckMcCarthy.com? Why not?

P.P.P.P.S. I did a guest writing stint on LiquidGeneration.com for the last couple of weeks.

P.P.P.P.P.S. I am still on Twitter. @ideasbychuck

Texting Implants

I have been on Twitter for a while now, and the most amazing thing to me about Twitter is the fact that Shaq tweets. This does not amaze me because he is a pro athlete, or because he never struck me as someone that had all that much to say, but because he tweets from his phone. If I have trouble texting and twittering on my phone with my little fingers, I can't imagine what it is like for him with his giant thumbs. You can't be a giant without giant thumbs. Trust me on this one. I looked it up.

Maybe he has an assistant to whom he dictates his tweets. Maybe he has some sort of special Jitterbug/Sidekick hybrid. Maybe he pays his cousin Larry to tweet for him. Who knows?

I have tried to ask him how he does it, but he has never responded, which makes his twittering even more suspect, but that is really beside the point.

All I know is that unless he has a little Orlando Magic left or Kazaam was actually a documentary, Shaq is not texting without making more than a few errant key strikes.

The main point is that Shaq got me thinking about how to make texting etc. easier for people with big, meaty thumbs like me... me and Shaq.

What did I come up with? What is my idea?

Teflon implants that go under the skin of the thumb to create a raised bump, allowing for easier texting with little or no inconvenience and or maintenance.

Is this taking texting too far? Is this turning twittering into torture?

Some of you are probably asking these questions, and some of you probably think that this is crazy talk. Maybe you don't believe that anyone would ever want to undergo a surgical procedure to enhance their texting skills. I would like to feel the same way, I really would, but have you seen the surgical procedures that people are getting for no apparent reason, for no practical benefit?


People are getting everything from calf implants to horns. Horns. If there is someone out there making money on horn implants, then I think you can easily turn this idea into cold hard cash. Of course, the devil is in the details (don't know if that was a pun or just cheese factor). Perfecting the process and making it affordable is the key.


There is a market for this. Make it happen. Make lots of money, and really, seriously, please don't forget to think about sending me some.

P.S. Virtually all the words and phrases on the SideShaq phone were taken from his Twitter.

P.P.S. Not so very long ago, I got to hang out with someone much smarter than me, Mo Rocca. Here is proof.

P.P.P.S. I know I just said that people are getting implants for no reason. I would like to say that I do support some types of implants, even if they serve no practical purpose.

P.P.P.P.S. You know how you can find out about all my new ideas with little or no inconvenience? Yeah, subscribe. Click here to subscribe.

Toilet Terraforming

Lately, I've been working on tons of different projects, but every day I take time out to think, to ponder, to touch my oversoul... to think and reflect in my own way.

Where do I take this time? Do I go to the woods, to nature, as suggested by the traditional Transcendentalists?


No. I do my pondering on a much smaller pond than Thoreau's Walden. I do most of my really deep thinking in the same place and position as most of you... on the toilet.

Recently, I was philosophizing, and the oversoul reached out and touched me... Not like that! No... but it did touch me... deep down, and this idea came to me, this idea that has to be my single most viable and marketable idea to date. It combines two things that people love: gardening and pooping. Moreover, this idea promises to enrich and simplify people's lives with minimal effort. Everything I just said can be summed up with one symbol: $

What is this brilliant idea?


A planter that replaces the lid on the back of your toilet, allowing you to grow flowers or herbs in your bathroom, allowing you to get in touch with nature while you are getting in touch with your crossword puzzle, Uncle John's Bathroom Reader, and your deep philosophical ponderings.

I know. I know. You have no gardening skills at all. You have killed everything from ficus to ferns, from daisies to daffodils. You either overwater or forget to water your plants. Here in lies the beauty of this idea, you never have to water these plants! A wick hanging down into the toilet reservoir soaks up just the right amount of water to keep your bathroom garden perfectly watered.


Think about it. You could have a little herb garden or wonderful smelling flowers growing in your bathroom, acting as living potpourri. Try telling me people don't like potpourri. Go ahead try. You can't! People don't just like potpourri, they love the word, "potpourri." Next time you go to a party, drop the word, "potpourri," and see what happens.

Are you a naysayer? Do you think this idea won't sell? Try telling that to the guys who invented the Chia Pet. They will laugh in your face, take this idea, and make another couple of million dollars, because the price points are perfect and this idea has that kitschy quirky "it factor."

In my research for this, I came across a self contained herb garden selling for $180.00. If there are people out there dropping that kind of cash on herbs that you can't smoke, then I know you can move at least a million units of the Toilet Gardener® for $19.95 at Walgreens or $59.99 at Brookstone.

Don't let the Chia Pet guys laugh in your face. Take this idea and make millions of dollars with it... and send me some of that money, or at least a complimentary Toilet Gardener®, so I can rename my toilet, Chuck's Pond.

P.S. If you subscribe to Ideas By Chuck, something magical will happen: You will get to read Ideas By Chuck without the worry and hassle of opening Safari, Internet Explorer, or Firefox. Click To Subscribe.

P.P.S. I am on Twitter - @ideasbychuck

P.P.P.S. I have a movie script about vampires. Vampires are so hot right now. If you are the head of a major studio or a not so major studio looking for some new vampire blood, let me know.

P.P.P.P.S. As you can see, I did find one reference to a retro toilet designed to hold a plant, but I am sure that the self watering mechanism was not a part of their design, and that is the genius part of this idea.

Megan Fox Saves The Day

This is another one of my ideas that is a little less about personal gain, and a little more about furthering mankind's journey towards the goals of humanism and building a better, stronger society. I want to make the world a better place, and I know many of you feel the same way. Think of me as an NPR underwriter with no money.

But, enough about me being a bankrupt philanthropist. I have figured out a way that California can solve it's current budget crisis, saving thousands of jobs, ensuring continued funding for social programs, and maybe helping some little kids learn how to read, because even though it is possible to teach yourself how to read, it helps to have a teacher.

Now, I know many of you are smart enough not to live in California. That's okay. I am sure that California isn't the only state with budget problems, and if your state has a lottery, you can try to make this happen there too. I am just going to use California for this post because I live here, and so does Megan Fox... not together... yet...

Here is the idea: Lotto scratch tickets featuring semi-tasteful nude photos of Megan Fox. Semi-tasteful, because everything Megan Fox does is semi-distasteful, and we love it.
You would scratch to reveal her naked body. There would be several different photos. The photos could be printed as silver holograms, so people couldn't scan or photograph them easily. Only 1 in 5 would actually show her naked body. All the others would either be winners, or you would find her in a sexy lingerie. This would encourage people to buy multiple tickets.

Of course, it doesn't necessarily have to be Megan Fox, but she is the sexy chick of the moment, and I feel like, for a couple of hundred thousand dollars, she would be interested in helping little kids learn to read. After all, if they can't read, they can't read her amazing quotes. Plus, this might help her make some friends.

"I have no friends and I never leave my house." - Megan Fox, Times of London, June 2009

Think about it. You have to be 18 to buy lotto tickets and pornography, so you wouldn't have to send out any special memos to 7-11 workers. These tickets would have a certain amount of collectibility. People who wouldn't normally buy lotto tickets would buy these for the novelty etc. California has already tried to broaden their lotto market by teaming up with the entertainment industry, selling scratch tickets featuring bands like the Seal and the Goo Goo Dolls (yeah really) and movies like Mad Money. I know that I am not just speaking for myself, when I say that I would choose a naked Megan Fox over a turtlenecked Diane Keaton any day.
Even better than expanding the market here in California, there would be a secondary market for already scratched tickets on the internet, selling to Megan Fox fans all over the world, so this would bring money into California, not just act as a voluntary tax. The collectibility factor might even lead to tickets being purchased and never being scratched.

Now, I know some people are going to have a problem with this, but those are the same people who already have a problem with the lottery. Yeah, yeah, gambling is a sin. Nudity is a sin... Oh wait... Is it? Really? Where does it say that in the Bible?

Make this happen and you will make a lot of people happy... a lot. Make it happen! Do it!

P.S. Subscribing to Ideas By Chuck makes a lot of financial sense. It is free. Click Here.

P.P.S. I am on Twitter: @ideasbychuck

P.P.P.S. Megan Fox, I am single, so if you ever decide you want to drop the B.A.G., look me up.

P.P.P.P.S. Sometimes, people forget to look at all my past great ideas. There could be an idea just waiting for you!

P.P.P.P.P.S. If Megan Fox won't do it, I am available.

Lego Clothing

I have been away for a while. Did you think that I had left the internet forever in an attempt to save the economy? This couldn't be further from the truth. Believe it or not, I have actually been sucked deeper into the internet. Besides, I wasn't saving the economy with my spending before I became one with my computer.

That said, I have a new and exciting idea that could make you super rich and maybe even... famous.

Have you ever said to yourself, "Self, I wish that this dress I am wearing was a little tighter, or looser... Oh! I don't know! I just wish it was a little different. I mean, I like this dress, but..."?

I know you have, because you were talking about a dress, and since you were talking about a dress, you are probably a woman, a transexual, or a cross dresser, three types of people known for their inability to accept things for what they are. Well, what if you had a dress that you could easily change? Would that make you happy? I know... Yeah.. Okay, lets just imagine that you can be happy. Yeah? Now? Okay.

Lego Clothing would be that dress.

Lego Clothing would be clothing easily assembled from small, connectable and interchangeable pieces, allowing people to easily design, redesign, and alter their own clothing just like playing with Legos.

There have been many attempts at modular clothing, from the ever cheesy Abercrombie + Fitch zip off pant leg cargo pants/shorts, to the more fashion and gimp forward 120 zipper dress, but all of the examples I have found fall short of the versatility and simplicity of Legos. You can do better. I am not saying this is going to be super easy, but I am confident you can do it, even if you have to team up with Lego to get it done.

The clothing would come in kits just like Legos, with instructions, and the person assembling them can follow the directions to a tee or not... kind of like Ikea furniture, but not following the directions won't mean your bed falling apart while you are having sex with a Puerto Rican race car driver or a girl who insists on chanting, "Oh You're a big boy just like CHASE! JUST LIKE CHASE! JUST LIKE CHASE!" the entire time.

You might have some reservations. Here are some envisioned FAQs along with answers.

Q: How will someone wash and dry all these little pieces without them getting lost?
A: Simple. In a specially designed washing bag.

Q: What if I am retarded and or have no hands, and I can't assemble my own clothing, but I still want to buy this product?
A: "Lego tailor shops" will no doubt spring up, employing 10 year old boys to assemble and alter this clothing.

Q: I don't like anything that involves imagination, innovation, or having my own unique style, is this product for me?
A: No.

Many people in the world are on a constant quest for their own unique style, and I can't throw a rock without hitting a girl that who would like to be on Project Runway. Why do you think Lifetime just payed $150 million for the rights to it?

Make this happen, and you will not only make money, you will make fashion history! But don't forget to think about tossing me some of those billions of dollars. I will even model for you.

P.S. It is so hot right now to subscribe to Ideas By Chuck. Do it now! Click here.

P.P.S. I am trying to change the world with my fashion project. Check it out here.

P.P.P.S. If you want to know way too much about me, check out The History of Chuck.

P.P.P.P.S. Yes, I am still on Twitter @ideasbychuck.g7sh4kv9md

The Internet Is Killing The Economy

I think a lot. I have been thinking about a lot of things. I have probably been thinking about too many things, because there are a lot of things going on in my life right now.

One major thing that I have been thinking about, that I think we have all been thinking about is the economy.



The country seems to be slowly climbing back out of this "downturn" in the economy, but sales are slow across the board. People just aren't buying. But, wouldn't you know it, have an explanation beyond the obvious, and more importantly, a solution.

It's not just consumer confidence that is down, but more importantly, consumer desire. We as a society are not clamoring for the same endless amounts of crap to fill the holes in our souls in the same way that generations of Americans before us were.

Why?

A majority of Americans have gotten pretty deep into the internet. I know I have. Now we are filling the holes in our souls with online role playing games, social networking, porn, blogging, and a laundry list of other widgets, gadgets, and applications that are all serving to distract us from buying real stuff. For many people this "Second Life" had already quickly become a first life taking up all the time that they might have spent shopping before. All it took was this economic crisis to cement the transition from the material world where most people are losers to the virtual online universe where anyone can be a king, a queen, an elf, or even an ogre king deep in the woods.

Why blow all your money on a new car when you are getting chicks by posting pictures of Chuck Norris riding a unicorn? Why buy a new stereo system when your earbuds plug straight into your laptop and sound great? Why worry about stylish new shoes when you already have a pair that you hardly ever use?

Maybe you are saying to yourself, "Hey, I don't play no faggy nerd role playing games. I ain't all sucked into the internet." Guess what. You are. Even people like you who want to pretend like they don't play role playing games are playing things like Maffia Wars on Facebook or engaging in something similar on the NASCAR community website.


Plus, if you are reading my blog, you are probably pretty deep into the internet already.

So what is the solution?

I know that companies have been pouring hundreds of millions if not billions of dollars into the internet, jockeying for search engine rankings, developing newer, slicker websites, and paying top dollar to have these very same games created to keep people coming back to spend more time on their site and in turn see more advertising. Damn that was a long sentence, and I didn't even mention porn. If you ask me, without porn, there would be no streaming videos etc. on the internet. Long story short, a lot of money has been put into building the internet up and getting people to get on it, and you know this man. But, if companies want to see people buying real stuff again, they are going to have to rally against the internet.

I recommend PSA's, pop up windows reminding people how long they have been online, big clocks on websites, celebrity endorsements against the internet, and if you want to get shady, paying off cable and phone companies for strategic network failures, slowdowns, and or viruses... if no one could get online the day after Thanksgiving... they might just go shopping.

We have to get people off the internet and get them to the mall! Unless, that is... they are checking out IdeasByChuck.com.

P.S. Subscribing to Ideas By Chuck is still patriotic. Click Here.

P.P.S. I am now on Tumblr, so you can easily reblog me all over the place. Just be sure to go buy a new purse or watch afterwards.

P.P.P.S. Molly and I are still working on getting our own reality show. You aren't too late to the party. Go to BoyMeetsBlogger.com to find out more.

Boy Meets Blogger

I am sure that all of you, my millions of fans, will remember that a while back I had an idea for a reality show staring me. Well, yeah, I know I have tons of ideas, so if you don't remember, you can click here.

Unfortunately for the viewing public, and all those would be reality show moguls nothing has come of this idea...yet.

But, since I let that idea float out into the world, like a Scooby Doo shaped mylar balloon spiraling to the heavens, I have been in contact with a bloggirl (that's pronounced blog-girl not blo-girl) named Molly McAleer or Molls. If you have been paying attention, you know she interviewed me for her web show, The Molls Show.

Now, I never met Kurt Vonnegut, but I can't imagine him not accusing me of having a brain to big for my own good. Thoughts started to swirl through my brain, thought of some sort of show about me and Molly hitting the mean streets of Hollywood like Laverne and Shirley, trying to make it our way, but in Hollywood, not Milwaukee. Well, these thoughts just kept swirling around in my brain until I finally told Molly about them...

YOU GUYS GOT LUCKY! She liked the idea, and together we came up with this:

Title: Boy Meets Blogger
Genre: Reality
Logline: The Hills meets Real World: Season 1 meets the Internet.

Back Story:

Molly McAleer and I were brought together by a plot line ripped from the pages of a terrible romantic comedy script.

Molly saw a flier for my website IdeasByChuck.com, took a picture of it, and made fun of me for it on her blog MollsSheWrote. She said that I was clearly just some guy trying to get a book deal by using budget fliers with quaint hand-drawn illustrations. My friend Mack saw her post and sent it to me along with this message, "This girl saw your ad. She is famous on the internet."


I found Molly on Twitter, and asked her if she had even looked at my website. She hadn't, so I bugged her until she checked it out.

When she finally really read my site and discovered that I am pretty famous on the internet too, she asked to interview me for her web show. I said yes, and made her a $5000 tshirt to show that there were no hard feelings.

We finally met in real life, hit it off, and discovered that we had a lot in common... way too much in common...


Synopsis:

Boy Meets Blogger would be about internet personalities, Chuck McCarthy and Molly McAleer teaming up to create new, high concept blogs (think stuffwhitepeoplelike.com) and other internet projects in an attempt to land a book deal or something even bigger...

Research for these new blogs would take them from the mean streets of LA to Hollywood clubs, dive bars, and car parks and everywhere in between, while revealing the day to day drama of their lives that will whip audiences into a frenzy of speculation over their relationship... Is there something more than friendship there?


Yeah? Yeah? Yeah, I know, pure gold right? This show has the two things that people are looking for these days, web ties and awesomeness.

Take this idea and run with it! Make it happen! If you need something to pass around to get people excited about this, you can send them BoyMeetsBlogger.com.

P.S. Subscribe to ideas by chuck before there are too many people on the internet and we stop letting people in.

P.P.S. Go Go Lucky Pants! You know what I am talking about.

P.P.P.S. Have you checked out decepticondoms.com?

P.P.P.P.S. I am on twitter now. @ideasbychuck. I promise that even my inane chatter is still fairly amusing.