Sunday, July 26, 2009

Laundry Marketing

The other day, a magical thing happened. I did laundry at the laundromat.

NO! That is not the magical thing!

I did laundry and when I got home, I found that instead of losing a sock, I had gained a promotional t-shirt for some musical called "Lost In Hollywoodland." It has a cartoon drawing of a devil on it... kind of a rockabilly vibe. I inspected it and read it very carefully, trying to remember if it was mine... maybe I just forgot about going to a rockabilly musical about the devil. I paid some serious attention to this t-shirt. I don't think I have ever inspected a piece of clothing so well.

You should know that I consider laundromats to be part of the seventh level of hell, hot, poorly lit, depressing, full of crazy people, hot, bad soft rock, and for some reason, dirty. But, finding this shirt got me to thinking about this idea.

I started thinking about how effective slipping promotional t-shirts or towels into people's laundry could be, especially for certain thing like movies, bands, restaurants, and possibly detergents. Half the battle in advertising is to get someone to pay attention to what you are saying, whether they believe you or remember your message is secondary to getting people to pay attention, and finding that shirt in my laundry had definitely gotten my attention.

Imagine if Fox Searchlight had sent street teams out to laundromats to slip a couple of thousand "Vote For Pedro" t-shirts into people's laundry before the movie came out. The movie was huge, but what if they had been able to plant that buzz out there in people's wardrobes long before it's release?

The key is making really cool shirts. This might be a perfect arena to implement hidden agenda hypercolor shirts. These hypercolors would come out of the dryer looking like plain white t-shirts, but when they cool down, a slogan or message is revealed.

Pairing this idea with the right product is just as important as putting the right socks together, and there are infinite possibilities, so I can't go into all of them. Obviously there is a certain demographic that goes to laundromats, and certain products you would never want to associate with laundry even if only millionaire super models washed clothes at laundromats.

Take this idea and build your guerrilla marketing company around it. Make tons of money. Maybe you can hire me, and give me some of that money.

P.S. Subscribing to Ideas By Chuck is still super cool, so SUBSCRIBE

P.P.S. Drink lots of fluids.

P.P.P.S. I am on twitter- @ideasbychuck

Sunday, July 19, 2009

Intimidating Uncle

I know you have all been waiting for yet another reality show idea from me. Guess what. I was waiting for another reality show idea from me too, and as luck would have it, I had one... I had one in my back pocket all along and didn't even realize it until just now.

As some or all of you, my billions of adoring and sexy readers, know, I have another blog called Intimidating Uncle, where I basically bring down the law on little kids. I play the roll of the Intimidating Uncle.

You know the Intimidating Uncle, the uncle who always said things to you that you only half-way understood but could tell from the tone of voice that they were either blatantly or mildly insulting, the uncle who wouldn't take any of the crap you would get away with around your parents, the uncle who didn't believe in unconditional love, the uncle who intimidated the crap out of you (in some families this roll is played by a close family friend).

Here is the idea: Intimidating Uncle the reality show.

Title: Intimidating Uncle
Genre: Reality
Logline: Super Nanny meets Wife Swap meets Uncle Buck.

Synopsis: Parents are sent on a vacation for a week leaving their children in the care of an uncle, an Intimidating Uncle, giving the uncle a chance to bring his brand of discipline down on the children. The Intimidating Uncle tries to whip the kids into shape, the parents get a much deserved break.

This has smash hit written all over it because it is basically playing off the same formula as several other very popular shows like the ABC hit shows Super Nanny and Wife Swap, but it also has the advantage of being able to showcase resorts and other vacation destinations. Can you say advertising dolla dolla billz yall? Plus, if you cast the right uncles, single and moderately handsome (like me), you can broaden the shows appeal and demographic.

P.S. You better subscribe to Ideas By Chuck... or else!

P.P.S. I have to thank my friend Ben for pointing out/opening my eyes to this idea. If you want to produce this, you should bring him on as a co-producer. He knows his stuff, and he is somewhat of an intimidating uncle himself.

P.P.P.S. I am still doing things on Twitter. Follow me if you want to - @ideasbychuck