100 Hours of 100 Jacuzzis

Maybe you are in event planning or promotion, and though you love reading my ideas, you have always thought, "None of this is for me. I plan big concerts and events. I wish with my heart of hearts that Chuck would come up with an amazing idea for an event that I could partner with several large corporate sponsors to pull off, something like Live Aid or The Annual Boy Scouts of America Jamboree."

Today is your lucky day. You have a chance to be the person behind 100 Hours of 100 Jacuzzis: Jacuzzigeddon, the most powerful display of massaging jets of water... ever.

Sounds good, but what the hell is it?

The 100H100J would be exactly what it sounds like, a small town of 100 Jacuzzis forming streets would be constructed in an open field or possibly a giant convention center. Each Jacuzzi could be sponsored by various companies and products, and the whole event would be sponsored and presented by Jacuzzi, Tostitos, and Tecate (JTT but not Jonathan Taylor Thomas). At the center of the Jacuzzi town would be a Jacuzzi filled with cheese dip for dipping Tostitos.

Bands would play, people would mingle, people would relax, people would turn to prunes, and canoodle in and out of the warm massaging jets of the Jacuzzis.

I know you are thinking about that Jacuzzi filled with cheese dip. You want to get in it don't you? You want to get in the cheese dip Jacuzzi don't you? Well, eight lucky people would be chosen to spend the last hour of the event basking in the melted cheesiness of the cheese Jacuzzi.


What's that you say? This is going to take some time to plan?

Well, you have until 2015, the 100th anniversary of the Jacuzzi to put this all together. Also, Hot Tub Time Machine 3: Prehistoric Man Soup will probably be coming out around that time. Tell me they wouldn't want to get on board this Jacuzzi love boat. Go ahead tell me. TELL ME THAT!

That's what I thought...

Don't let this chance to make event history. Be the person to put together the 100H/100J. Be the man, and if you make more than a million dollars off of this event through advertising sales, merchandising, and licensing, please send me some of that money.

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P.P.S. Have you ever wondered what it would be like to be me? This can help you.

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P.P.P.P.S. If you help me become a famous Hollywood actor, I will be able to help you promote this event. I don't really know what you can do to help me with this. Just sayin...

Micro Spokespeople

A few weeks back, I ran a Facebook ad for myself, targeting only people who identified themselves with Tumblr, people that I might know already, inviting them to check out my Tumblr blog. Really, I was just testing to see how effective these ads are. I wanted to know if people completely ignore the ads on Facebook and or if they would respond to a familiar face.

Not only did I get more than a few click-throughs, I was also contacted by a number of people directly simply interested in how or why my face was showing up on their sidebar. A couple of the people who contacted me were online journalists thinking there might be some bigger reason behind the ads, like a book deal or a TV show.

This test cemented my belief in this concept, the concept of Micro Spokespeople, and no, I am not talking about the Micro Machines guy. Although, his super swift speech on how many marvelous Micro Machines there are, may never leave my head or heart.

Mirco Spokespeople would be fans of your product contacted and contracted to be used in Facebook and other similar pay per click ads on social networking sites to be targeted specifically at their possible IRL (In Real Life) friends and connections they might have through work, hobbies, and or location.

Spokespeople are chosen because they can come across as the guy's guy or the girl's girl or the old people's old person (see Wilford Brimley). Great spokesmen and women have broad appeal and often either come from greater things, or go on to greater things.

The problem with spokespeople these days is that there are just too many of them. There are just too many celebrities, period.

Marketing and advertising through online social networking has become so important because word of mouth has always been the most effective and most sought after form of advertising, because other online modes of messaging have proven to be totally unreliable, totally ineffective, or totally immeasurable. You like the lively alliteration in that sleek sentence?



Creating Micro Spokespeople would combine word of mouth with the celebrity spokesperson by turning kinda guy's guys and sorta girl's girls into a celebrities amongst their friends. Enticing their friends to ask how or why they are popping up on the sidebar, and if the new Low Fat Honey Italian Ranch from Hidden Valley is just as tasty as the original. Think of these Micro Spokespeople as ball-bearings instead of the monster truck tires of celebrity spokespeople. Ball-bearings are cheaper, more versatile, and nine times out of ten, more important.

I don't feel like this is the most brilliant idea I have ever had, but I don't see anyone doing it. I believe wholeheartedly that this could really be a game changer. So, if you or your advertising agency uses this concept to make millions of dollars, can you send me some, or maybe just give me a job.

P.S. Subscribing to Ideas By Chuck might be the smartest and sexiest thing you do today. Click here.

P.P.S. I am looking for a job as either a copywriter, social media manager, or celebrity image consultant. Let me know if you hear of anything. You can contact me via Twitter - @ideasbychuck

P.P.P.S. I think I have said this before, but I actually know what box the term, "Think outside the box," is referring to.

P.P.P.P.S. Hiring me might be the best idea you have ever had.

Laundry Marketing

The other day, a magical thing happened. I did laundry at the laundromat.

NO! That is not the magical thing!

I did laundry and when I got home, I found that instead of losing a sock, I had gained a promotional t-shirt for some musical called "Lost In Hollywoodland." It has a cartoon drawing of a devil on it... kind of a rockabilly vibe. I inspected it and read it very carefully, trying to remember if it was mine... maybe I just forgot about going to a rockabilly musical about the devil. I paid some serious attention to this t-shirt. I don't think I have ever inspected a piece of clothing so well.

You should know that I consider laundromats to be part of the seventh level of hell, hot, poorly lit, depressing, full of crazy people, hot, bad soft rock, and for some reason, dirty. But, finding this shirt got me to thinking about this idea.

I started thinking about how effective slipping promotional t-shirts or towels into people's laundry could be, especially for certain thing like movies, bands, restaurants, and possibly detergents. Half the battle in advertising is to get someone to pay attention to what you are saying, whether they believe you or remember your message is secondary to getting people to pay attention, and finding that shirt in my laundry had definitely gotten my attention.



Imagine if Fox Searchlight had sent street teams out to laundromats to slip a couple of thousand "Vote For Pedro" t-shirts into people's laundry before the movie came out. The movie was huge, but what if they had been able to plant that buzz out there in people's wardrobes long before it's release?

The key is making really cool shirts. This might be a perfect arena to implement hidden agenda hypercolor shirts. These hypercolors would come out of the dryer looking like plain white t-shirts, but when they cool down, a slogan or message is revealed.

Pairing this idea with the right product is just as important as putting the right socks together, and there are infinite possibilities, so I can't go into all of them. Obviously there is a certain demographic that goes to laundromats, and certain products you would never want to associate with laundry even if only millionaire super models washed clothes at laundromats.

Take this idea and build your guerrilla marketing company around it. Make tons of money. Maybe you can hire me, and give me some of that money.

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