Monday, October 6, 2008
Are you a vegetarian? Why are you a vegetarian? Is it for geopolitical, socioeconomic, health, and environmental reasons, or do you just not like baby bunnies being bashed?
Well, if you are a vegetarian for the right reasons, which are a reduced carbon footprint and healthier arteries, and you want to start a profitable food franchise, then this idea is for you.
Start a fast food restaurant that sells veggie burgers, and ALMOST veggie burgers. The ALMOST is the important part. Don't try to pretend that you aren't using filler.
Exploit the fact that you are using filler. Make burgers that are mostly black bean, a compromise for those people who still need a little meat in their diet and on their tongue.
Sure, people will be reluctant at first, but because beans are cheaper than meat you can beat the competition on cost. Your burgers will be healthier, and just as tasty.
Then, on top of all of that, you push the green angle, and publicize how much better for the environment eating one of your burgers is compared to say, McDonald's or Burger King.
I can hear some of the slogans now.
"Black Beans, our burgers are good for you inside and out!"
"Black Bean Burger Boys, our burgers taste F'n good!"
"Black Beans: Great for your heart...no really."
With the cost of shipping beef from what used to be the rain forests of South America rising, someone is going to do this eventually, why not you?
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