Monday, October 6, 2008

Black Bean Burger Boys

Are you a vegetarian? Why are you a vegetarian? Is it for geopolitical, socioeconomic, health, and environmental reasons, or do you just not like baby bunnies being bashed?

Well, if you are a vegetarian for the right reasons, which are a reduced carbon footprint and healthier arteries, and you want to start a profitable food franchise, then this idea is for you.

Start a fast food restaurant that sells veggie burgers, and ALMOST veggie burgers. The ALMOST is the important part. Don't try to pretend that you aren't using filler.
Exploit the fact that you are using filler. Make burgers that are mostly black bean, a compromise for those people who still need a little meat in their diet and on their tongue.

Sure, people will be reluctant at first, but because beans are cheaper than meat you can beat the competition on cost. Your burgers will be healthier, and just as tasty.

Then, on top of all of that, you push the green angle, and publicize how much better for the environment eating one of your burgers is compared to say, McDonald's or Burger King.

I can hear some of the slogans now.

"Black Beans, our burgers are good for you inside and out!"

"Black Bean Burger Boys, our burgers taste F'n good!"

"Black Beans: Great for your really."

With the cost of shipping beef from what used to be the rain forests of South America rising, someone is going to do this eventually, why not you?

P.S. Subscribe to Ideas By Chuck.

P.P.S. Subscribe to Ideas By Chuck.


Anonymous said...

iron man would be the perfect spokes person... i'm sure he loves the planet but needs iron

Anonymous said...

HOLY SHIT!!! I've got just the jingle... all you would have to do is change one word, boys to beans in the song Black Boys from Hair and done.
In case you aren't well versed in 60s radical nude theater here's how it goes:

Black Beans are nutritious
Black Beans fill me up
Black Beans are so damn yummy
They satisfy my tummy
I have such a sweet tooth when it comes to love
Black black black black black black black black
blaaaaack beans

the tune is catchy as hell too

Anonymous said...

people seem to love the environment and seem to looove being healthy for some reason... also people love the word grassroots so maybe you can serve wheat grass too

oh wait no you can start a "grass roots" local advertising campaign and get someone like to dudes Kevin & BEAN to do local commercials a la worthington ford.

Alan said...

Jeez, and I have to give up my typical fast food 'salad' with a half pound of chicken and several ounces of 'low fat' dressing. Can I still order my DIET coke with my two large burgers.