Tuesday, October 28, 2008


The other day I was having some coffee with my friend Jen X, not to be confused with Gen X.

The coffee was already made, when we realized that we didn't have any sugar.

What did we have?

Candy sprinkles for ice cream (by the way, I have worked for four different ice cream franchises, and it still blows my mind that ice cream is two words).

Guess what we did.

That is right! You are so smart. I am always telling people that I have some of the smartest little readers in the world, and there you go again being smart.

We used candy sprinkles to sweeten the coffee, and it was delicious. What's more, it was fun.

It was at this moment that we started a long, coffee fueled, think-party, geared towards developing this discovery into a marketable force not to be denied. The jabber and the gibber went on for hours. Quick. Intense. Fast. It was just like a game of badminton.

This is what we came up with: Coffetti, coffee with sprinkles in it.

Think of the endless paths to be taken. You could make tons and tons of different flavored sprinkles, different shaped sprinkles, different sized sprinkles. You can do a good number of things with sprinkles.

Don't wait to be the first to launch a line of specialty coffetti sprinkles or to open a coffetti cafe in your hipster rich neighborhood. Don't be left in the sugar dust. Don't be that guy who didn't open Pink Berry because it seemed to simple. You know who you are.

We came up with about a million different names for coffetti shops, but I am not going to share them with you. Half the fun of opening a coffee shop is trying to come up with some new pun that hasn't been used already. By adding sprinkles to the mix, we have opened a new door to millions of new cutesy names, and I don't want to ruin your fun.

Fine. It's not a name for a coffetti shop, but I have included in this post a picture of a coffetti franchise mascot that I came up with, Java The Hut.

People love to have fun with their coffee. People love to have fun with their food. When was the last time you heard someone say, "Don't play with your food."? A long time I bet. People love to play with their food, because it is fun. Go make coffee more fun and when you make your first million, send me some(dollars not sprinkles).

P.S. Wracking your brain for a fun Halloween gift to give your loved ones? Why not subscribe to ideasbychuck.com?

P.P.S. I think you know what you need to do.

P.P.S. I have said it before, and I will say it again. Why do we still use post scripts?


Anonymous said...

OMG I just tried this and it puts the zing on amaaazing!!!!
I used sprinkles from my william sonoma christmas cookie kit and the sprinkles dissolved slowly, making each sip a new taste experience! there were times when I got the sprinkles in my mouth themselves and it brought a tactile element to the mix.
this is fun! LOVE IT!

Anonymous said...

Yeah I just tried it too and it did the job of sugaring my coffee but when i got some hard sprinkles ion my mouth it was fun to crunch them... I mean if I'm paying 3-5 dollars for a coffee any way it might as well be elongated with some fun crunch

Charles McCarthy said...

That's what I think too guys!!! I'm chuck and I endorse both these comments!

Annoyed Joe said...
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