Friday, December 12, 2008
Most of you, my millions of readers, would probably be surprised to find out that I have worked for no less than four ice cream franchises in varying capacities. Yes, I have a lot of ice cream experience under my belt.
I worked for Marble Slab as a "scoopstar," painted murals for Petrucci's Ice Cream and Cold Stone Creamery, and worked in marketing/advertising for a small but corrupt ice cream franchise that shall go unnamed. Ice cream is in my blood, and if it's not in my blood, then it is in my fat.
Besides the ice cream industry, I have also worked at several bars and clubs. As with ice cream, my experiences have been varied. From a dive called the Nowhere Bar in Athens, GA to one of the largest clubs in the world, Webster Hall in New York, NY, I have seen it all.
What am I trying to get at?
If there are two things that I know about from hands on, personal experience, they are ice cream and alcohol.
Here is the idea. The combining of alcohol and ice has been severely under explored. If you were to open a bar that served ice cream and alcohol and specialized in the combination of the two, you would have a cash cow on your hands, or all over your hands. Sticky.
People love ice cream. People love alcohol. People love gimmicks. People really love gimmicks when ice cream or alcohol is involved. Just look at Pinkberry and Coldstone or Coyote Ugly and Hooters.
I would call the place either Sundae Bar, The Ice Cream Bar, or Frozen Not Stirred.
Here are a couple of recipes for drinks you can use in your new bar.
The Adriatic - Vodka, Kahlua, Milk, and Vanilla Ice Cream.
WWWonderful - Vodka, Sprite, Cranberry Juice, Sherbet, and Three Cherries.
P.S. I have been working. Sometimes when I work, I am not able to post ideas as regularly as you or I might like. Subscribing to Ideas By Chuck is the best way to make sure you don't miss out on all my thinking. I am actually on the clock right now helping my friend Denny promote his documentary, The Wrecking Crew. Luckily, I can help him and post a blog at the same time. But, what if I couldn't? You really should subscribe to Ideas By Chuck.